Social Media

Social media refers to digital platforms and technologies that enable users to create, share, and exchange information, ideas, or content in virtual communities and networks. These platforms facilitate communication and interaction among individuals and groups through various formats, including text, images, videos, and audio. Social media can take many forms, including social networking sites (such as Facebook and LinkedIn), microblogging platforms (like Twitter), content sharing sites (such as Instagram and TikTok), and forums or discussion websites (like Reddit).

The primary characteristic of social media is its emphasis on user-generated content and participatory culture, where users actively engage with each other rather than just consume information. This interactivity allows for the rapid dissemination of information, the building of communities, and the potential for viral content. Social media also plays a significant role in shaping public opinion, marketing, and communication in various sectors, including business, politics, and social movements.