Social Media

Social media refers to digital platforms and tools that enable users to create, share, and exchange content in virtual communities and networks. It encompasses a variety of online channels, including social networking sites (like Facebook, Twitter, and LinkedIn), video sharing platforms (like YouTube and TikTok), blogs, forums, and messaging apps.

The interaction on social media can take many forms, including text posts, images, videos, and live streaming, allowing individuals and organizations to communicate, express opinions, and build relationships. Social media is characterized by its user-generated content, where participants actively contribute rather than just consume information. It plays a significant role in modern communication, marketing, and culture, facilitating connections among people regardless of geographic boundaries.

Social media serves various purposes, including social interaction, information sharing, entertainment, and marketing, and it has a profound impact on public opinion and trends.